The landmark Tour d'Argent restaurant, which dates back to 1582, is cleaning out its 450,000-bottle wine cellar, considered one of the best and biggest in the world. It is putting 18,000 bottles up for auction in December, an event that has captured the imagination of French wine lovers.
The restaurant is selling mostly wine but also some very old spirits, like three bottles of a Clos du Griffier cognac from 1788, the year before the French Revolution, as well as the ancient Armagnac, valued at euro400-500 ($595-$743) a bottle. The fuzzy fungus is nothing to worry about — it thrives on the fumes of such spirits and is easily wiped away.
The restaurant wants to cut down on wines it has in multiple to vary and modernize its selection.
"You'll probably see, we've got too many bottles," jokes chief sommelier David Ridgway.
Unlocking a padlocked iron gate, the tuxedo-clad sommelier ushered visitors into the restaurant's underworld, where bottles are stacked floor to ceiling in a succession of caverns. Though everything is registered in a computer, there are occasional surprises, like the 1875 Armagnac, which Ridgway came across while looking for something else.
The wine cellar of the Left Bank restaurant, known for pressed duck and spectacular views of Notre Dame, is a part of its history. A sign marks the spot where a brick wall was built in 1940 to hide the best bottles during the Nazi occupation in World War II.
Visitors are offered sheepskin blankets for the chill: 14 degrees Celsius (57.2 Fahrenheit) this week, but dipping to 12 degrees Celsius (53.6 Fahrenheit) in winter.
"I like the wine to live a little bit of the seasons, even though it's temperature-controlled," said Ridgway, a Briton who has overseen the restaurant's wine menu since the early 1980s.
Times have changed since then, Ridgway says. Expensive jewelry or clothes no longer indicate what diners will pay for wine, and it's not taboo now for people to say what they want to spend. Still, he has to tread carefully: Propose a wine too inexpensive and some "people feel we have looked down on them, almost."
Estimated prices at the Dec. 7-8 sale by French auctioneer Piasa start at euro10 ($15) a bottle and go up to euro2,500-euro3,000 ($3,716-$4,459) for each 1788 Cognac, one of which will go to charity.
Among wines on sale are Chateau Lafite Rothschild (1970, 1982, 1997), Cheval Blanc (1928, 1949, 1966) and Chateau Margaux (1970, 1990). The total sale is expected to bring in around euro1 million ($1.5 million).
Buyers can rest assured the bottles aren't counterfeit — a major problem in the industry — because the restaurant bought them directly from vintners. As for the restaurant, the timing of the auction is right even as Europe struggles amid a global economic crisis.
"I'm sure there are some amazing treasures in that cellar, and it's a good time to sell because the wine auction market has really come storming back" after tanking during the early months of the financial crisis, said Michael Steinberger, Slate's wine columnist and author of "Au Revoir to All That: Food, Wine, and the End of France."
The restaurant, a family business, was once the summit of French gastronomy, attracting royalty, politicians and film stars. Each duck served comes with a certificate: U.S. President John F. Kennedy ate duck No. 245,200, while Mick Jagger feasted on No. 531,147 and Princess Grace of Monaco savored No. 496,516.
But recent years have brought setbacks. Longtime owner Claude Terrail died in 2006, and his 29-year-old son Andre now runs it. The restaurant, where a prix fixe lunch menu costs euro65 ($97) and a tasting menu at dinner goes for euro160 ($238), long held three Michelin stars but is now down to one.
The economic crisis has affected the restaurant's finances only "a bit," Terrail said, in part because of its name and diverse international clientele. While the kitchen was recently updated, the wine sale may fund more extensive renovations down the line.
The restaurant's name means "The Silver Tower" in French, and all the bottles for sale are stamped with the restaurant's insignia, a tiny tower.
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